Inside Our Swing Voter Project (Politics+)
Swing voters are expected to play a crucial role in this year's midterm elections, and NPR wanted to hear directly from them. To do this, NPR has partnered with Engagious, a messaging group led by Rich Thau, and Sago, a market research firm, to conduct monthly focus groups in different swing states.
How do these focus groups operate? What insights have we gained so far? In today's bonus episode, Mara Liasson and Ashley Lopez reveal the inner workings of the project.
To access this and other bonus content, as well as enjoy sponsor-free listening, sign up for NPR Politics Podcast+ via Apple Podcasts or at plus.npr.org. Regular episodes remain unchanged and are available every weekday!
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